If a car dealer walked into your office and asked what’s the easiest and also most cost effective way to better my online brand, what would you tell that car dealer?
Since nobody cares about your products and services, it is essential to understand “Buyer Personas.” A buyer persona is essentially a demographic group of buyers that you have identified as having a specific interest in what you do or a specific market problem that your organization solves.
What marketing/ publicity advice would you give a small used car dealer. I’m not talking about the massive used or new car dealer off of the highway. I’m talking about small “mom and pop” corner car lot. How can that business compete with the bigger, better funded new and used car dealers coming from a social media/marketing standpoint?
By doing some basic research on your buyers (just listen to them!) and then creating content that appeals to them, your digital marketing will be much more effective. The content could be such forms as video, text based content (long form ebooks, medium form blog posts, and short form tweets), or images (photos or infographics.
The rules have changed. The traditional campaign marketing & PR model—sticking closely to a preset script and timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
David Meerman Scott is the international bestselling author of 8 books including The New Rules of Marketing and PR, now in its third edition with more than 300,000 copies sold in over 25 languages from Bulgarian to Vietnamese.
My blog http://www.webinknow.com/
Twitter @dmscott
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We’ve now officially started the 1000 Interview Challenge with our first ever interview with marketing and leadership strategist David Meerman Scott!
This interview was conducted by Shane McC. Shane currently is attending RISD studying computer programming. He enjoys traveling and plays hockey. He played for the Boston Junior Bruins of the EJHL during the 01-02 season. You can follow him on Google+