Tell my audience about Home Security Store?

Home Security Store is an online retailer of home security equipment. We sell thousands of products, including wireless alarms systems, camera security systems, home automation devices, GPS units, survival gear, and much more. We carry only the best products from manufacturers such as DSC, GE Security, Honeywell, Elk, Visonic, Lorex, and Winn Security. We have over 2,000 different products, which we sell on our website, www.homesecuritystore.com. In addition, Home Security Store is a great place to work. We just purchased a new building in Southern California, where we are based, and we continue to grow.

What are some of the products HSS specializes in?

We specialize in a variety of home security products – mainly Do-It-Yourself (DIY) products such as wireless and hardwired alarm systems, driveway alarms, surveillance systems, and spy gear. We offer Lifetime Tech Support with every item we sell. Therefore, if the end-user runs into any issues during installation, they can call us and we will talk them through the installation process.

Tell us about some of the GPS products a dealer can purchase? Do you have any products coming online soon?

GPS units are of much interest today. That is why we carry a variety of real-time GPS and tracking products found here: GPS & Tracking . One of our top sellers is KJB Security’s H6001 – SleuthGear iTrail Passive GPS Logger with Magnetic Case. Another is a real-time GPS SecuraTrac SecuraPAL GPS Child Tracking Device. GPS units can be used for fun applications such as logging an aircraft’s journey, or more serious applications such as tracking a fleet of work vehicles (and their speed) or even knowing the whereabouts of your child.

2014 is coming very quickly. Where do you see sales in 2014? Are you rolling out any new products in 2014?

Nowadays everyone has a smartphone and its applications are many. 2014 will be no different. We have cameras which you can easily setup to view remotely from your smartphone as seen in one of our online commercials.

Moreover, we have systems that use your smartphone as your virtual keypad which can control your home security and home automation system. This means you can turn on your hallway lights from your smartphone while say, still sitting in your car in the driveway to help guide you through your house at night. Again, the possibilities are endless.

Since the last time we spoke, what are some of the changes the industry has gone through? Where do you see the industry going in five years time?

Again, a lot of it will have to do with smartphone applications. Right now we are working on a deal with Schlage to sell their Nexia line, which allows homeowners to even lock and unlock doors with their smartphone.

For a car dealer or average consumer on a tight budget, which GPS tracking device do you believe would best suit their needs?

The best unit depends on what the consumer’s exact needs are. If it is to track in real-time, the unit will cost at least around $200 and will require a third party service (most likely with a monthly fee) which helps track the unit live. If you are looking to record the speed and whereabouts of your car without live tracking, you can buy a GPS tracking unit for a little over $100. However, you must retrieve the unit before you can know where it’s been. In addition, most GPS units nowadays will have some sort of magnetic device to attach to even the outside of a car for discreet applications.

Where do you see the home security business 10 years from now?

It’s hard to tell exactly where the home security business will be 10 years from now. I think the industry will follow suit with technology’s latest trends in general, and right now that is all about the smartphone. Real-time alerting, people want to be on the know and in the go! They want to be able to check in on their property and control devices at a moment’s notice. I also think gun laws will have a lot to do with where the home security market is 10 years from now. Stricter gun control, or fear of taking guns away, usually pushes home security sales even higher.

Annie Blanco – eCommerce Marketing Manager
Home Security Store
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This is our sixteenth interview in our “1000 Interview Challenge” If your interested in an interview, please contact me.

This interview was conducted by Shane McC. Shane currently is attending RISD studying computer programming. He enjoys traveling and plays hockey. He played for the Boston Junior Bruins of the EJHL during the 01-02 season. You can follow him on Google+