Monthly Archives: March 2013

Common Misconceptions About The BHPH Industry

There are some misunderstandings when it comes to the BHPH industry. Many BHPH dealers have been accused of charging punishingly high prices for their automobiles. So much so, that various lawmakers throughout the country have taken it upon themselves to protect us from ourselves again by regulating pricing and repayment. Another common misconception is that they employ heavy handed tactics when collecting payment. Another is the lack of tolerance for any payment delinquency.

Firstly, it has to be understood that BHPH dealers are “fronting” many more dollars to the customer when they consent to put a vehicle on the road. Oftentimes, the dealer won’t reach a break even point until well into the sales agreement. It is not unusual for a BHPH dealer to wait 2 years before realizing a profit on what he sells. Also, the national average for repayment to the BHPH dealer is only 60-65%. That is not a very good percentage rate. He looses on many of his sales. That is just a plain fact. The only way he can maintain profitability is to charge more for what he sells. Non payment is the risk he takes, and paying more is the consequence of a personal financial meltdown. There are risks on both sides here, and, so far anyway, there is the freedom of choice to not enter into a deal that you believe is not healthy for you. The disturbing trend here is that the government in all their infinite wisdom is continuing down the path of regulations that will only burden both the consumer and the dealer resulting in higher prices.

Is is a common belief in the BHPH industry that, if payments are not received when the first few dates they are due, then the risk that the BHPH dealer has taken is not a positive one. He has to get the vehicle back, and move on. Let’s face it, if the consumer is lax about the first few payments, what is going to happen down the line. History suggests that this buyer will be a chronic non-payer. That individual’s behavior brings prices up and taints the selection process for others. However, past experience does suggest that, if a customer has been a making prompt payments for many pay periods and has a rough patch, the dealer is more inclined to be tolerant. Prompt payment allows for the dealer to stay in business and provide reliable transportation for the credit challenged. He is not a monster. He operates his business to make a fair profit like every other business. He is not different than the grocery store owner, the gas station owner, or the local landscaper. These people aren’t reviled and disparaged. BHPH dealers are normal businessmen who engage in a risky enterprise. They are the last chance for many credit challenged. They provide a service and expect a profit. The last time I checked, that was what our economic model was all about.

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This article was written by Brian McCormick of Providence, Rhode Island. Brian is a BHPH expert and has been involved in the used car and BHPH industry for over 40 years. He enjoys his family and his favorite sports team, The Boston Red Sox. He Graduated from the University of Rhode Island in 1970. Follow him on Google+

2004 Ford Taurus Review

2004 Ford Taurus Review

This is a review of the 2004 Ford Taurus. These have been around for quite some time. they offer a lot of car for the money. Most are fully equipped with power assist creature comforts, and the prices for these are fair: much better than a comparable Toyota, Nissan, or Honda. We recommend this choice.

Pros: You get a lot for a little

Cons: Some front end problems and clear coat paint peel

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This article was written by Brian McCormick of Providence, Rhode Island. Brian is a BHPH expert and has been involved in the used car and BHPH industry for over 10 years. He enjoys traveling and sports. Follow him on Google+

Interview With Annabel Candy of Successful Blogging

Annabel please tell my audience about yourself. Give us a background. What made you want to start successfulblogging.com?

Thank you for inviting me here Shane. I’m a freelance writer and web designer. I have an MA in Design for Interactive Media from Middlesex University in London and I’ve been writing and designing for the Internet since 1995.

I started a travel blog called Get In the Hot Spot after moving to Australia in 2009 to share my writing and travel stories. Then I discovered that my blog was a great marketing tool for my web design services and also brought me heaps of other new opportunities.

I soon got hooked on blogging and wrote Successful Blogging in 12 Simple Steps to help other small business owners and writers tap into the power of blogging. Later I set up Successful Blogging.com to share more blogging tips and give other business owners, freelancers, consultants and writers on-going support and motivation.

Please tell my audience about your ebook called “Successful Blogging in 12 Easy Steps”

The aim of the book is to demystify blogging because when I started I noticed that most of the advice about blogging was geared towards the make money online brigade or to people who were quite techie. I wanted blogging to be accessible to people who weren’t that technical, especially creatives who I knew would benefit from blogging to help sell more of their services or products. The book is a combined course and workbook so that people can plan their blog before they set it up or hire a web designer and also come up with a clear strategy for what to write and how to promote their blog. It’s available on Amazon in print and (very soon) Kindle.

In this new marketing environment do you believe small and medium sized businesses are taking advantage of social media branding/advertising and blogging?

Well I hear that many small business owners don’t even have a website so anyone who does has a big advantage over their competitors What I’ve always liked about web design is that I can help people market their business very cheaply online because once a decent site is set up it should keep doing its job for years.

The difference with blogging and social media is that business owners have to invest time or money on the marketing on an on-going basis so that puts a lot of people off. But for those people who are prepared to invest in blogging and social media will reap the rewards.

As social media and content marketing continues to grow do you see traditional advertising avenues becoming obsolete. For example, tv, radio, print, classifieds etc ….

Not obsolete no but I believe those things are a poor investment for small business owners. You’re much better investing in your own website. TV, radio and print ads air a few times then people forget about them. If your website is set up well it should attract and convert customers soon after set up and if the search engine optimisation is done right then it should attract more customers in the long term. Social media is a great way to get customers to your website fast.

What are some cost effective strategies a new or used car dealer can employ to help improve the look and feel of their website?

Think like your customer. Remember they are looking for specific information and they want to get it fast. If they can’t do that on your website they’ll give up and try somewhere else.

Every site will be different – some may have a searchable database of cars, others just an overview and a contact phone number. Think about what actions you want those site visitors to take and design your site around that.

Clean and simple designs are best – they load fast and do their job well. People often pay more for flashy animated sites which really don’t add any value to the clients and slow download times.

If a new or used car dealer is on a tight advertising budget, what specific steps would you recommend that business take when promoting their brand online?

Don’t use your logo for your Twitter or Facebook avatar, use a photo of yourself smiling. Be friendly and approachable, not pushy and try to offer useful, relevant advice to people who might be looking to buy a car.

If a car dealer has a bad online reputation what are some ways you could suggest to repair it?

Make sure people find your site or social media outposts first and that everything they see there is consistent and builds trust. Testimonials, photos of yourself and personal stories work well.

How often should a car dealer or local business blog?

As often as they have time to write a useful post. I tell people to pick a schedule and stick to it to begin with so they get in the habit. Once a week is ideal and realistic but if you can only manage once a month that’s better than nothing.

What are some problems you see car dealers having with blogging and social media.What do you think they should do to improve their social media presence?

As someone who doesn’t know that much about cars I’d love to see simpler sites. I think car sale sites are too complicated when people have a big budget or, if they have a small budget, they often look amateur which will put buyers off. If you’ve got photos of real people instead of logos that goes a long way as does being responsive to people who are confused, worried or have questions about the car buying process.

I’d be looking for ways to reward customers for recommending me to other people via social media. It doesn’t have to be big, even offering car wash vouchers as a giveaway to people who send their friends or family to you is a small way of saying thank you and showing you appreciate the recommendation.

The big thing with social media is to remember that the longer you do it the better you’ll do so stick with it, even though it may not appear to work to begin with you should start seeing benefits in six to twelve months and they should increase the longer you do it.

Annabel Candy
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This is our second interview in our “1000 Interview Challenge” If your interested in an interview, please contact me.

This interview was conducted by Shane McC. Shane currently is attending RISD studying computer programming. He enjoys traveling and plays hockey. He played for the Boston Junior Bruins of the EJHL during the 01-02 season. You can follow him on Google+

Interview With David Meerman Scott of WebInkNow

If a car dealer walked into your office and asked what’s the easiest and also most cost effective way to better my online brand, what would you tell that car dealer?

Since nobody cares about your products and services, it is essential to understand “Buyer Personas.” A buyer persona is essentially a demographic group of buyers that you have identified as having a specific interest in what you do or a specific market problem that your organization solves.

What marketing/ publicity advice would you give a small used car dealer. I’m not talking about the massive used or new car dealer off of the highway. I’m talking about small “mom and pop” corner car lot. How can that business compete with the bigger, better funded new and used car dealers coming from a social media/marketing standpoint?

By doing some basic research on your buyers (just listen to them!) and then creating content that appeals to them, your digital marketing will be much more effective. The content could be such forms as video, text based content (long form ebooks, medium form blog posts, and short form tweets), or images (photos or infographics.

The rules have changed. The traditional campaign marketing & PR model—sticking closely to a preset script and timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

David Meerman Scott is the international bestselling author of 8 books including The New Rules of Marketing and PR, now in its third edition with more than 300,000 copies sold in over 25 languages from Bulgarian to Vietnamese.

My blog http://www.webinknow.com/
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We’ve now officially started the 1000 Interview Challenge with our first ever interview with marketing and leadership strategist David Meerman Scott!

This interview was conducted by Shane McC. Shane currently is attending RISD studying computer programming. He enjoys traveling and plays hockey. He played for the Boston Junior Bruins of the EJHL during the 01-02 season. You can follow him on Google+